Last year, CBD burst onto the scene, and by October YouGov reported one in ten Brits had used CBD products. CBD is a non-psychoactive compound found in marijuana plants, and experts believe its popularity is set to soar in 2020 – in everything from cocktails to meals. “Cannabis is the new kale,” says Rich Woods, co-owner of London’s Scout, a venue that’s number 28 on the World’s Best Bars list. He predicts a bright future for CBD oil-infused drinks, commenting “2020 will continue to see the trend rise, with more high-street bars experimenting with it”.
Food is in on it too, according to Annabel Wray and Victoria Knight of Hakuna Foods, which caters for the entertainment industry. “Restaurants, cafes and shops that provide food and drinks containing CBD are set to rise. We also expect there to be an increase in products, such as CBD-infused sparkling water and coffee, in supermarkets.”
It’s part of a wider trend, according to Chris Green, co-founder of Young Foodies. “Consumers are buying into products that bridge the gap between medicine and food, as we become increasingly conscious of the role food and drink plays in our mental wellbeing,” he says.
Tidak ada komentar:
Posting Komentar